Zetly: A major breakthrough in fan engagement and sports economics thanks to NFTs

This article is a guest contribution from Zetly All-in-one NFT platform for sports fan engagementStay up to date with Zetly and get information about their pre-sale.

THE Numerical revolution reaches increasingly new areas of our lives, and constitutes one of the newest and most promising applications of Blockchain technology is made up of tokens or NFTsZetly’s platform, using this innovative technology, introduces a model that could revolutionize both fan engagement and the economics of sports, particularly in the CEE region.

A Brief Introduction to NFTs in Sports

NFTs, or tokens, are digital certificates ownership of unique items or experiences that can be bought, sold, or traded on blockchain-based platforms. In sports, these digital assets can include everything from key game moment recordings to player cards to access to exclusive content and events.

Designing the NFT Economy on the Zetly Platform

The launch of Zetly is linked to a precisely planned strategy for the release of NFT collections, which includes SPORTS partnerships. The key steps of this strategy are:

1. Launch of a platform with free collections:Collections like “Olympic Moments” and “Basketball Legends,” for example, are offered upfront to attract fans and drive initial engagement. These free NFTs are available to new users, encouraging sign-ups and active interaction with the platform.
2. First paid collections:After building a user base, Zetly introduced paid collectibles, which include limited edition player cards and unique moments from games. These collections have a higher collectible value and are available in fewer copies.
3. Cyclicity of the release of collections:In the initial phase, collections are released monthly to maintain interest. Over time, as the platform gains more users, new collections will be released more frequently to maintain momentum and interest.
4. Monetization Strategy:In the initial phase, Zetly focuses on building a user base by offering free NFTs and using a freemium model. In a later phase, monetization elements are introduced, including limited edition sales, auctions, and premium events.

The Impact of NFTs on Fan Engagement and the Sports Economy

The use of NFTs has many advantages that are changing the face of sports:

• Fan Engagement:NFTs allow fans to engage more deeply, offering not only collectibles but also participation in unique events and experiences.
• Generate revenue for clubs and federations:NFTs open up new revenue streams for sports organizations by selling digital collectibles and exclusive experiences.
• Increase marketing value:Clubs can increase their marketing value by offering new and attractive forms of promotion to sponsors and partners.
• A new dimension of experience for fans:NFTs enable deeper, more personal relationships between fans and their favorite teams or players.

Conclusion

Zetly is a leader in innovative use of NFTs revolution in sports fan engagement. Every fan, everywhere, now has the opportunity to be a part of this change. We encourage you to pre-register and redeem the ZET pre-sale token on zetly.io to be a part of the future of sports today.

Watch: Micropayments, NFTs, and Solving Digital Marketing Problems with Luke Rohenaz

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