Nfts
Ubisoft Still Trying to Promote NFTs in 2024
Before announcing Champions Tactics in June 2023, Ubisoft had already ventured into the NFT space, launching a set of Assassin’s Creed NFTs created by Integral Reality Labs and integrating Ubisoft Quartz, an NFT buying and selling platform, into Tom Clancy’s Ghost Recon Breakpoint.
Despite the studio’s attempts to defend the idea by saying that the Gamers don’t understand NFTs yetThe community’s stance has been pretty unanimous, with the overwhelming majority of gamers hating everything about Web3 and viewing NFTs as nothing more than an attempt to capitalize on a shady trend to get an extra buck or two from gamers.
The glut of NFT scams that have plagued the internet in 2021-2022 has also contributed to skepticism, with many now viewing buzzwords like “NFT,” “blockchain,” and “Web3” as red flags, warning them to steer clear of such projects. Whether Ubisoft’s new push for NFTs in its games will succeed with a small minority of cryptocurrency enthusiasts or end in massive failure, both financially and reputationally, remains to be seen.