It’s safe to say that the NFT craze has slowly but surely faded into oblivion—or so I thought. In a strange move, video game publisher Ubisoft has announced a new partnership for its latest blockchain-based game, Champion Tactics, which will integrate Web3 technologies into its gameplay.
Ubisoft’s previous venture into NFTs proved unpopular with its fans, which begs the question: why revive this digital art trend when the cultural climate around it is so volatile? NFT is apparently dead? With a complete inability to read between the lines, Ubisoft’s flaccid attempt to revitalize the NFT gaming sphere already seems to have fallen flat, receiving backlash before the game’s official launch.
Partnership with Japanese blockchain developer double jump.tokyoUbisoft’s latest move comes as something of a surprise after its failed NFT platform Quartz was heavily criticized by video game fans. announcementChampions Tactics: Grimoria Chronicles is a PVP tactical RPG. It will integrate the Oasys L2 HOME Verse blockchain to tap into what Ubisoft Web3 CTO and Product Director Didier Genevois calls the “future of gaming.”
“We believe this partnership will provide valuable insights into how decentralized technology can combine with gaming. Together, we look forward to delivering high-quality, entertaining gameplay that leverages blockchain technology,” Didier adds.
Ubisoft continues to try to create NFTs Since r/pcgames
After claiming that its fanbase simply didn’t understand NFTs, Ubisoft’s abrupt reintegration of Web3 technology seems completely out of touch with reality. Video game fans on Reddit were quick to share their disgust at the news, with one user writing on the site: r/pcgames “They are so desperate to say they have something new and innovative, even though absolutely no one wants it.” Another added: “This just shows how useless NFTs are, oh sure you “own” the NFT pointing to an item in a database, but at the end of the day Ubisoft still owns and controls the database,” while one user scathingly commented: “I have to say I’m impressed. I’d be hard pressed to come up with a more generic game name than ‘champion tactical’.”
In a climate where AI and the Future of Game Design exist in an uncertain balance, the last thing we need is for big companies like Ubisoft to opt for soulless money-grabbing tactics that shift the focus of the gaming sphere away from organic, human-created content. While some communities are trying Reviving NFT Art With an emphasis on authentic value, the resounding feedback from gaming fans is disappointment and fatigue – we get it, and we don’t want it.
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