Nfts
Transak improves accessibility in the TOWER ecosystem
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The TOWER ecosystem, an initiative of Animoca Brands, has taken a significant step towards improving the accessibility of blockchain gaming by partnering with Transak, a leading fiat-to-crypto payment gateway. This strategic collaboration allows users to purchase TOWER tokens ($TOWER) directly with fiat currency, making the ecosystem more user-friendly and accessible to a global audience.
The TOWER ecosystem, launched by Animoca Brands, aims to provide a comprehensive gaming experience using the universal token $TOWER. This ecosystem merges traditional free-to-play gaming with advanced blockchain features such as NFTs and decentralized finance (DeFi). Since its launch in 2021, the $TOWER token has played a crucial role in allowing users to participate in various activities and earn unique rewards.
Po Chu, Product Owner of the TOWER ecosystem, highlighted the importance of this partnership: “Transak’s reputation for secure and user-friendly onboarding solutions makes them an ideal partner. This integration will simplify the onboarding process for new users and improve the overall experience for our existing community.”
The integration with Transak is perfectly aligned with the TOWER ecosystem’s mission to create an easy-to-use and accessible platform for players around the world. Through this partnership, users can purchase $TOWER tokens directly on the TOWER ecosystem website using a variety of payment methods, including credit/debit cards and bank transfers. This simplifies the typically complex process of acquiring cryptocurrencies, making it easier for both native and non-crypto users to interact with the ecosystem.
Paddy Markham, Director of Gaming at Animoca Brands, expressed his excitement about the partnership: “At Animoca Brands, we believe in the future of incentivized peer-to-peer gaming, and blockchain is the secret sauce to this perfect recipe. This vision can only be realized through a flawless user experience. That’s why we’re excited to see what the future holds in the TOWER-Transak partnership, combining free-to-play with play-to-earn and perfecting web2-to-web3 integration.”
The TOWER ecosystem is distinguished by the combination of free-to-play (F2P) and paid-to-play (P2E) gameplay mechanics, integrating blockchain technology into traditional mobile games. This hybrid system offers the best of both worlds, providing players with the familiar benefits of F2P games while allowing them to earn tangible rewards through blockchain features.
Players can participate in games like Crazy Defense Heroes and Snaky Cat, earning TOWER tokens through various in-game activities and achievements. These tokens can then be used for liquidity mining, purchasing in-game items, participating in special events, and influencing the game’s development through governance mechanisms. Additionally, the integration of non-fungible tokens (NFTs) allows players to own unique digital assets that can be traded outside of the game.
Transak’s fiat-to-crypto conversion solution, now integrated into the TOWER ecosystem, allows users to effortlessly purchase $TOWER tokens on multiple blockchains, including Ethereum, Polygon, and Base. This seamless integration removes the typical barriers to acquiring cryptocurrencies, allowing a wider audience to explore the possibilities of play-to-earn gaming.
Sami Start, CEO and Co-Founder of Transak, shared his thoughts on the partnership: “We are excited to partner with Animoca Brands’ TOWER ecosystem to bring our Web3 integration infrastructure to their vibrant gaming community. By simplifying the process of acquiring $TOWER tokens, we aim to enable a wider audience to explore the exciting possibilities of play-to-earn gaming and contribute to the growth of the TOWER ecosystem.”