Nfts
The Norman Rockwell Museum joins the NFT world
STOCKBRIDGE, Mass. – The world’s first Norman Rockwell NFTs will be available next week.
Laurie Norton Moffatt, director and CEO of the Norman Rockwell Museum, said she was excited to introduce a new way to appreciate and collect the works of the famous American illustrator.
What do you want to know
- The Norman Rockwell Museum, in collaboration with the Norman Rockwell Family Agency and Iconic Moment, is releasing limited digital (NFT) and print editions of the artist’s creative process.
- The NFT collection is titled “Studio Sessions: The Norman Rockwell Collection,” and will include eight limited editions
- The collection can be found on Iconic Moments Website
- The first NFT was created in 2014 and non-fungible tokens became popular in 2017.
“We think it will be enjoyable for the public because many people now collect digital art and the whole world of NFTs,” Norton Moffatt said. “They will feature works from the archives; things never before seen in the Norman Rockwell Museum collection.
NFT stands for non-fungible tokens. Limited digital images are assets based on blockchain technology, which Norton Moffatt describes as something people can uniquely own.
“Your own Internet safe,” she said. “Where only you have access to this particular work of art.”
Through a partnership between Norman Rockwell’s family, the museum and digital art platform Iconic Moments, the Norman Rockwell NFT Collection is titled “Studio Sessions: The Norman Rockwell Collection.” The first will feature images of Rockwell’s creation of his illustration titled “Waiting for the Art Editor.”
“I view this as an autobiographical piece, because you can see in the image the contrast between the younger artist and the older artist,” Norton Moffatt said. “We are invited to think about Norman Rockwell, about his experience as a young man when he first brought his portfolio and early sketch ideas to the art publisher.
“And then, because Norman Rockwell painted for 65 years, and he really kept his finger on the pulse of America, and he continued to paint the most extraordinary and iconic images, we can think of him in his older years, reflecting here: ‘What was it like when I first visited the art editor and wondered how long the art editors would continue to like my work?’
Through limited edition prints and digital collectibles, Norton Moffat said Norman Rockwell’s art would generate new revenue for the museum and be shared in innovative ways.
“The art of illustration has always been shared with the world through new technologies, whether it be printing, the evolution of color printing, digital printing,” said Norton Moffatt. “We now have access to art on the digital blockchain and illustration is ideally suited to this because it can be enjoyed by many people in new ways, just as Norman Rockwell’s work was during his lifetime.
All purchases for Rockwell NFTs will be made through Iconic Moments via cryptocurrency or credit card. They will go on sale from November 15.