Nfts
Telefónica’s NFT marketplace includes collections from Harvverse
Telefónica today announces the addition of the first two collections of the Harvverse project to its NFT Marketplace. These collections, called “Green” and “Carbon”, are part of an innovative initiative that uses blockchain technology and NFTs to address the social challenges of the coffee industry.
Harvverse is a project that aims to use technology to revolutionize the Latin American coffee industry within the Metaverse. The platform directly connects coffee producers to consumers, ensuring transparency, fair prices and access to new markets.
Using advanced data collection systems and machine learning algorithms, Harverse intelligently adjusts coffee production based on factors such as rainfall amount, intensity, duration and frequency. Harverse uses an NFT platform to represent coffee plots, allowing consumers to directly support farmers. Additionally, blockchain technology records all transactions, ensuring transparency and traceability of the coffee.
Telefónica is launching the “Green” and “Carbon” collections, which will be composed of 10 different NFTs. Each grants rights to virtual agricultural assets and sustainable projects, addressing challenges such as limited access to resources and the need for more sustainable techniques.
The “Green” collection represents the essence of environmental sustainability and offers a unique sensory experience. From the exquisite aroma of the Geisha variety to the intense flavor of the most refined blends. NFTs include: GeishaGreen, Harmonious Blend, Eco-Friendly Euphoria, Rainforest Aroma, Renewable Energy, Flavor Rescue, Organic Experience, Symphony of Aromas, Nature Connection and Sustainable Flavor.
The “Carbon” collection is designed to connect with the scent of the earth, the sun and the possibilities of saving the planet. It aims to help set the standard for reducing carbon emissions with NFTs such as Terra Guardian, Solstice Serenade, Eco Vanguard, Earth’s Steward, Verde Horizon, Climate Crusader, Eco Warrior, Renewed Hope, Earth’s Legacy and Green Advocate .
Each NFT purchased is not only an investment, but also a commitment to a sustainable future and environmental preservation. Telefónica’s collections enable investors to support specific projects in the areas of renewable energy, sustainable agriculture and water conservation, promoting sustainable agricultural practices in the coffee industry.
Yaiza Rubio, Director of Metaverse at Telefónica, said: “With these two new sustainable Harvverse collections, we continue to expand and evolve the offering available on Telefónica’s NFT marketplace, where we are committed to offering exclusive and innovative collections that make it a meeting place for those interested in the Web3 environment and, in addition, we bring our proposals in a comprehensible way to people who are not very familiar with these technologies.”
Telefónica also includes the “Calladita” collection of NFTs
Telefónica also includes a collection of 50 NFTs to commemorate the film “Calladita”, presented by Steven Soderbergh, directed by Miguel Faus and starring Paula Grimaldo and Ariadna Gil. This is the first European film financed through a collection of NFTs launched in 2022, marking an important step in the decentralization of cinema thanks to blockchain. The collection offers access to exclusive making-of content, giving owners the opportunity to watch never-before-seen behind-the-scenes videos and discover details of the film’s production.
With the addition of these new exclusive collections to its NFT marketplace, Telefónica strengthens the offering for users interested in acquiring these unique blockchain-based digital assets. Since its launch in 2021, the Telefónica NFT Marketplace has constantly evolved, adding exclusive collections from different artists and themes, as well as improving functionality for users.
Some of the latest additions include the “Gamium x Telefónica” collection, a total of 225 unique coin digital assets available in the Gamium Metaverse called Genesis; collections created by Paysenger, a leader in AI-driven content creation; eight unique digital assets from “The Crypto Hunters TV Show,” the first adventure and augmented reality show focused on the Web3 ecosystem; and the “Creative Collections by Metacampus” collection of 69 unique and exclusive NFTs created by artist Lucas Levitán.