Nfts
Paris Match immortalizes its iconic photos in the form of NFT
4:30 p.m. ▪ 3 min reading ▪ by Fénelon L.
The prestigious French magazine Paris Match is celebrating its 75th anniversary by continuing its exploration of the crypto world and by auctioning 75 emblematic photos in the form of NFTs on the Ethereum blockchain, accompanied by signed and numbered physical prints.
Paris Match enters the crypto era with an eventful NFT auction
A pioneer of French photojournalism for 75 years, Paris Match continues its rich legacy by transforming a curated selection of 75 iconic archival photos into NFTs.
This history auctionopen today, allows enthusiasts and collectors to acquire a digital part of history, immortalized forever on the Ethereum Blockchain.
Among the treasures on offer are legendary images capturing the Rolling Stones, Jack Nicholson, Orson Welles and John Travolta, but also historical moments such as the fall of the Berlin Wall, scenes of life in Harlem and the Tour de France. A true journey to the heart of history and popular culture.
For this major event, Paris Match is joining forces with Focus Bloc, a platform specializing in photo NFTs, and SuperRare, the prestigious NFT marketplace, creating a perfect synergy between photographic expertise and blockchain innovation.
The auction begins today with affordable starting bids at 0.3 ETH, or approximately $1,062, thus democratizing access to these heritage treasures.
A successful symbiosis between tradition and modernity
Each photo will not only be available as an NFT version on Ethereum, but also accompanied by a numbered and signed physical print. A unique opportunity for traditional collectors to combine their passions for the tangible and the virtual.
Emmanuel Daien, founder of Focus Bloc, had already supervised a previous NFT sale by Paris Match in January 2023, observing a shared enthusiasm between photo enthusiasts and crypto enthusiasts.
This time, the choice of an auction format and the addition of a physical element to NFTs demonstrate the constant adaptation of Paris Match, keen to meet the expectations of its varied audiences. A winning strategy that promises to delight art lovers and technology enthusiasts alike.
In short, by immortalizing his photos in the form of NFT on Ethereum, Paris Match is resolutely modern while celebrating its rich photographic heritage. Today’s auction will mark another crucial step in the convergence between the world of photography and blockchain.
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Fenelon L.
Passionate about Bitcoin, I like to explore the intricacies of blockchain and cryptos and I share my discoveries with the community. My dream is to live in a world where privacy and financial freedom are guaranteed for everyone, and I firmly believe that Bitcoin is the tool that can make this possible.
DISCLAIMER
The views, thoughts and opinions expressed in this article belong solely to the author and should not be considered investment advice. Do your own research before making any investment decisions.