Nfts
NFT Workx strengthens “proof of authenticity” for online purchases with new .WRKX Web3 domain
Real-world asset tokenization platform NFT Workx joined forces with Unstoppable Domains to launch the first-ever tokenized identity solution purpose-built for real-world assets (RWA).
This partnership aims to integrate physical assets into the digital world through the launch of the “.WRKX” top-level domain (TLD).
NFT Workx has carved out a niche in the digital market by tokenizing physical items through its e-commerce platform, mobile app, and major e-commerce platforms such as Shopify and WooCommerce.
With every purchase, customers receive a unique digital collectible that serves as proof of authenticity. This process not only ensures product authenticity but also builds customer trust and reduces the incidence of fraud and counterfeit products.
The introduction of the “.WRKX” domain by Unstoppable Domains extends the utility of these tokenized assets beyond simple product verification. It offers a single platform for user interaction, enabling streamlined transactions involving cryptocurrencies and NFTs, all integrated into NFT Workx’s secure wallet application, Asset Workx.
Sandy Carter, COO of Unstoppable Domains, highlighted the transformative potential of tokenized identities on the internet. “Tokenized identities will revolutionize the web as we know it, although onboarding the first billion users poses a considerable challenge,” Carter said.
The new partnership facilitates the creation of safe digital communities and allows users to act as NFT Workx ambassadors with their branded domain extension. This integration promises to significantly simplify the user experience by reducing user errors and customer support queries with a unique, human-readable name for all digital transactions.
Adam Lesse, CEO of NFT Workx, highlighted the importance of the partnership in achieving broader adoption of Web3 technologies.
Experts like Larry Fink have recognized that tokenized identifiers are essential to reducing fraud, money laundering and corruption.
“With Unstoppable Domains, we can secure domains linked to notable brands or individuals, preventing their unauthorized use, while our new .WRKX TLD improves user interaction and transaction processes, strengthening our brand” , explained Lesse.
In addition to launching the new TLD, the two companies announced plans to apply for the .WRKX gTLD with the Internet Corporation for Assigned Names and Numbers (ICANN).
Read also: SocialFi Metropolis Operates Unstoppable Domains for Web3 Identities