Nfts
McDonald’s Just Launched Its Own Metaverse and Grimace NFT Owners Are VIPs
McDonald’s Singapore now has its own metaverse world called "My happy place," offered via its official app in collaboration with Bandwagon Labs and the people who own Official Grimace NFT launched in 2023 benefits from special advantages in the digital field.
The 3D online environment allows users to play games like Build-A-Burger, imagine future McDonald’s restaurant designs, and participate in daily competitions featuring real-life food deals and prizes using the Wheel feature of Deals. My Happy Place runs on Bandwagon’s own BW.LAND technology, rather than another platform or metaverse game.
“We are excited to launch McDonald’s Singapore’s first digital experience. Our customers can dress their avatars in McDonald’s outfits, design their dream restaurant and earn daily phygital rewards, enhancing their McDonald’s experience,” said Drina Chee, senior director of marketing and digital customer experience at the giant. fast food, in a press release.
McDonald’s Singapore and Bandwagon Labs already collaborated last year on a series of 2,000 NFTs based on the purple marketing character, Grimace.
Each was free to claim via the local McDonald’s app and featured a random design for Grimace – and the “soul-bound” tokens also couldn’t be redeemed after mint via Ethereum network scaling Polygon.
Now, these holders will be able to access special features in My Happy Place, thanks to a token management function. Grimace NFT owners can unlock exclusive in-game wearables, explore a secret island in the world, and “view portraits of Grimace in the restaurant of the future,” according to a release.
Also in 2023, McDonald’s Hong Kong launched McNuggets Landa limited-time experience in the Ethereum metaverse game The sandbox with NFT and token rewards for players.
Editor’s note: This article was written with the help of AI. Edited and verified by Andrew Hayward.