Luxury powered by VeChain: W3AS unveils NFT-enhanced jackets

• A VeChain-backed clothing collection has debuted and the W3AS collection brings together premium clothing and unique NFTs.
• VeChain is at the forefront of revolutionizing the fashion industry, helping brands engage with their customers and ensure authenticity.

WoV Labs has unveiled a new luxury fashion collection powered by VeChain that could revolutionize the fashion industry. The W3AS collection combines Italian know-how and NFT. Owners of high-end clothing will be rewarded with an NFT, providing digital ownership of the physical item.

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Tokenization is disrupting the fashion industry like most traditional industries. VeChain is at the forefront of this next generation revolution. Fashion brands are looking to issue NFTs, which ensure authentication, build brand loyalty and improve customer engagement.

In the announcement, WoV Labs explain“Through this merger, W3AS elevates fashion with exclusivity, authenticity and interaction like never before, allowing you to experience luxury and quality while unlocking benefits reserved for community members who own a piece !”

VeChain has been involved in the fashion industry for years. Last year, the Chinese version of Vechain called NanoJClean was exploited as a technology stack to help BLOCKMEME maintain its originality to all customers.

Additionally, VeChain spear a unique service that calculates and visualizes the carbon footprint of digital products. This innovative solution combines blockchain technology with a software-as-a-service (SaaS) business model. It helps textile suppliers showcase the sustainability of their clothing to downstream brands and consumers. Using blockchain-approved labels, customers can easily identify environmentally conscious businesses, leading to improved sales and a greener world.

VeChain has become a leader in the tokenization of real-world assets with a presence in food safety, medicine, automotive, supply chain management, and more.

The key to VeChain’s success lies in the network’s innovative Vorj.io platform. Like the CNF reported, the platform allows users to mint tokens, mint NFTs, and integrate APIs without the need for coding skills. This has allowed VeChain to attract users and large institutions looking to harness the power of blockchain but lacking the know-how on how it works.

The merging of the physical and digital world could be the key to the mass adoption of VeChain. This will boost the demand and value of the network’s native VET token.

At the time of writing, VET is trading at $0.037 after a slight rise over the past 24 hours. The altcoin has been under bearish pressure, losing 6% over the past 7 days. Investors remain optimistic about revisiting its all-time high of $0.281 reached in August 2021.

VeChain is one of the most promising projects, helping to drive industrial revolutions that bring efficiency, sustainability and business growth. By using this model and continuing to develop its ecosystem and technological advancements, the network can anticipate mass adoption.

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