Nfts
Louis Vuitton offers €7.9,000 Pharrell jacket to NFT holders
Spotlight on the NFT space AgainLouis Vuitton recently introduced a premium, Western-inspired leather jacket accompanying an Ethereum-based NFT collectible dubbed “Varsity Blouson.”
Sold for €7,900, this luxury jacket, designed by Pharrell Williams— is designed exclusively for 200 Louis Vuitton Via NFT owners.
The garments feature buckskin, shimmering fastenings and an intricately embroidered emblem, which encapsulates today’s enthusiasm for “cowboy fever,” according to Vogue, and the high-end collector’s market.
The NFT style of Louis Vuitton
Louis Vuitton Via’s blockchain initiative, launched in June last year, began with the sale of ‘phygital’Treasure chests» at a price of €39,000 each. These trunks are associated with Non-transferable soul-bound NFTsensuring that they maintain a direct link with their original owners.
All Via NFT holders retain exclusive access to valuable Louis Vuitton items in both the digital and physical realms. From the famous Quick bags has Mini-Jerseys and the latest addition in cowboy jackets, their membership ensures a steady stream of premium fashion offerings.