Nfts
Cristiano Ronaldo Launches $35 Binance NFT Collection
Cristiano Ronaldo and Binance have unveiled their latest NFT collaboration, “Forever Worldwide: The Road to Saudi Arabia,” which celebrates Ronaldo’s journey from humble beginnings to global soccer stardom.
NFT Collection Highlights Key Locations in Ronaldo’s career, including Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia and Portugal. Artists with personal connections to these places were selected to design each NFT, adding a sentimental touch to the collection.
“I am delighted that this new NFT collection with Binance will offer fans pieces of my journey throughout my football history,” said Ronaldo. “Each location in ‘Forever Worldwide: The Road to Saudi Arabia’ means a lot to me personally, and I can’t wait for fans to see the highlights of my career through this special collection of artwork.”
Sarah Dale, Head of Brand Partnerships at Binance, added: “Cristiano Ronaldo’s incredible journey from humble beginnings to footballing legend has inspired fans around the world. This NFT collection encapsulates his journey and delivers the best rewards ever for sports fans while providing a platform for talented artists.
The collection will launch in two drops during the upcoming football season and culminate with an auction in June for a limited collection of super super rare (SSR) NFTs.
Specifically, the first delivery begins today and includes iconic locations in Madeira, Lisbon and Manchester. Additionally, the second drop will launch on June 6, with Madrid, Turin and Saudi Arabia. Spanish artist Lisett Ledón, Italian artist Pasquale Garibaldi, and Saudi artist Shaker Kashgari have designed NFTs that celebrate Ronaldo’s success in these locations.
In June, a limited collection of 7 super super rare NFTs designed by local artist Mr. Dheo will be auctioned.
NFTs cost $35 each, with the collection introducing a “Collect to Earn” mechanic that rewards collectors from the first purchase. Rewards include vintage jerseys, football tickets, autographed posters and opportunities to ask Ronaldo questions in a personalized video.
The first drop of the NFT collection “Forever Worldwide: The Road to Saudi Arabia” will be available exclusively on the Binance NFT Marketplace starting May 29, 2024.
However, Ronaldo’s involvement with Binance has not been without controversy. The soccer star is currently facing a class-action lawsuit in a United States District Court in Florida over his past involvement in NFT sales with Binance.
The plaintiffs claim that Ronaldo’s support led them to make investments that resulted in significant losses. They are seeking damages in excess of $1 billion.
In November 2022, Binance launched its first “CR7” collection of non-fungible tokens (NFTs) in collaboration with Ronaldo. Ronaldo’s “CR7” brand, synonymous with his initials and jersey number, covers various products, including this NFT collection.
In the promotion NFTs, Ronaldo said the goal was to elevate the NFT game and take football to the next level. However, the value of these NFTs has fallen dramatically in a year, with the cheapest in the collection falling from an initial price of $77 to around $1.