Nfts
Cristiano Ronaldo and Binance Unveil Fourth NFT Collection, Reshaping the Fan Engagement Landscape
Binance launched a fourth NFT collection with Cristiano Ronaldo. For those who can’t attend the football legend’s matches in person, the ‘Forever Worldwide: The Road to Saudi Arabia’ NFT collection travels through the cities and countries that witnessed Ronaldo’s meteoric rise to fame , Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia. in Portugal. To create this unique collection, Binance tapped local artists from each location to put their distinctive stamp on each NFT and develop one-of-a-kind artwork commemorating the star’s milestone on-court moments and iconic triumphs. who shaped his footballing legacy.
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The world’s largest cryptocurrency exchange advances its unique fan engagement program, bringing together nearly a million sports fans to connect with high-profile sports figures, football clubs, F1 teams and even more. With its latest CR7 launch, Binance continues its mission to connect the realm of soccer fans with the limitless possibilities of Web3, giving back to the communities that shared these historic sporting moments. The “Forever Worldwide: The Road to Saudi Arabia” collection is an exciting way for fans to relive and engage with Cristiano Ronaldo’s footballing journey by collecting exclusive NFTs and earning real-world rewards, like the chance to s train with the athlete in person. Since its launch, Binance has seen a surge of new NFT buyers and fans around the world interacting with various elements of CR7 projects, from in-person meetups to exclusive auctions and fan activations.
“Forever Worldwide: The Road to Saudi Arabia” will roll out in multiple versions over the upcoming football season, culminating with an auction starting June 14 featuring super super rare (SSR) NFTs. Binance’s disruptive CR7 program introduces a “Collect to Earn” mechanism, meaning the more NFTs you collect, the more rewards you earn. NFT holders will have special access to vintage jerseys, football tickets, signed printable posters, the ability to submit Q&As to Ronaldo which he will answer in personalized videos and the unforgettable chance to meet the athlete in person. person.
Drop one of the NFT collection, launched on May 29, documents the start of Ronaldo’s journey from Madeira to Lisbon and Manchester. Artists Katt Phatt (representing Madeira), Rodrigo Doin (Lisbon) and John Sheehan (Manchester) are bringing the collection to life in a series of stunning NFT artworks celebrating highlights from Ronaldo’s early career.
THE second NFT drop is officially live and includes artwork spanning Ronaldo’s global footprint in Madrid, Turin and Saudi Arabia. Spanish artist Lisett Ledon documents Ronaldo’s unmistakable mark on Madrid, with Pasquale Garibaldi paying homage to his heritage in Turin, Italy. Finally, the Saudi and Moroccan artist Kashgari Shaker completes the second drop with an ode to Saudi Arabia – Ronaldo’s most recent chapter in the league. Kashgari’s calligraphic designs have made a splash in sports, including notable jersey collaborations with adidas.
“Cristiano Ronaldo’s incredible journey from humble beginnings to footballing legend has not only inspired fans around the world, but has taken us all along on this incredible journey,” says Sarah Dale, Head brand partnerships at Binance. “To sum up this journey, we “We worked with him to create our most remarkable NFT collection to date with the best rewards ever for sports fans, while providing a platform for incredible talent with personal connections to emblematic places throughout Cristiano’s life. Together, we are committed to reshaping fans. engagement in sports, and this collection does so by opening new horizons of NFT utility and levels of fan connections.
A limited edition collection of NFT SSRs will debut later in June, featuring artwork exclusively designed by a local artist. Mr. Dhéo which pay homage to Ronaldo’s country of origin, Portugal. Fans can acquire the ultra-rare NFT collection in an upcoming auction from June 14-18.
With the “Forever Worldwide: The Road to Saudi Arabia” collection, Binance leverages its innovative blockchain technology to create unique experiences and engagement opportunities for sports fans around the world.
Drop one of the NFT collections “Forever Worldwide: The Road to Saudi Arabia” is now live on the Binance NFT Marketplace and Binance website. Eternal Zone.