Nfts
Bitwise Launches Pro Ethereum Advertising as NFT
In a first, Bitwise Asset Management, a crypto index fund manager, turned an Ethereum TV commercial into an NFT. The move is part of Bitwise’s campaign to raise awareness of Ethereum crypto projects such as stablecoins, NFTs, DeFi, and tokenization, while promoting the Bitwise brand.
As part of the campaign, Bitwise made history by offering viewers the opportunity to create low-cost, open-edition NFT advertisements through Zora, a widely used NFT platform on Ethereum. This is the first instance where a national TV spot has been created as an NFT.
Profits from the minting will be split equally between the Protocol Guild, which supports Ethereum’s open source developers, and the actors featured in the videos.
There is something about the personification of Ethereum, as opposed to legacy financial and technology platforms, that both showcases its potential and highlights how inefficient the status quo can be. With these ads, we are excited to highlight the revolutionary potential of Ethereum with the accessibility, spirit and crypto-native ethos that have always defined Bitwise.
said Victoria Kulbanska Anderson, Head of Growth Marketing at Bitwise.
The themed ads for Ethereum were created in cooperation with Studio City PXLand production company Revolver Films. The success of other previous campaigns like “Bitcoin Is Interesting” also suggests that this partnership creates value for the public and the companies involved in making the ads.
Bitwise Asset Management is an established crypto investment company founded in 2017 and offers its investors investment products such as ETFs, private funds and active solutions.
Read also: Bitwise Updates S-1 for Ethereum ETF Following SEC Comments